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Kvcore: The Ultimate Guide to Features & Pricing.
KvCORE began life as a scrappy IDX website builder but has grown into the de-facto operating system for roughly 190,000 U.S. real-estate professionals, a figure swollen by eXp Realty’s decision to include the platform in every agent’s tech fee. At its heart sits an AI-imbued CRM that watches a prospect’s search behavior, fires timed texts or voicemails, and even books showings, all wrapped around free, SEO-ready IDX sites, a mobile dialer and an open-house sign-in app. The sticker shock is real—kvCORE’s single-agent licence starts at $299 a month, climbs to $499 for a two-person team, hits $1,199 for up to 50 users and tops out at $1,800 for 100, all billed annually. Yet when BoomTown asks at least $1,000 for a bare-bones 25-seat licence, brokers find kvCORE’s all-in bundle cheaper than stitching together lead-gen, website hosting and SMS tools à la carte.
ROI stories explain its cultish following. Minnesota’s RE/MAX Advantage Plus adopted kvCORE when it was a 15-agent boutique; the brokerage now fields almost 500 associates across 19 offices, crediting the platform’s “business flow” for opening new sub-markets without adding back-office staff. North of the border, Royal LePage re-branded kvCORE as rlpSPHERE for its 18,000 agents, citing the ability to retire a patchwork of legacy apps and funnel every lead, listing and marketing task into a single dashboard.
For agents, the return often materialises as time: a drip campaign that fires itself or a dialer that queues hot leads means an extra afternoon spent in front of clients instead of spreadsheets—an efficiency dividend that, in today’s margin-thin market, may be the most valuable metric of all.
